JTL was established in 1994


  • Popular celebrity Sonia Sui is invited to serve as our annual spokesperson to personify our brand's trends toward fashion, smart living, and technology, redefining JTL for the consumers.
  • Launched all-new brand vision a along with 「Joy to Life」 to demonstrate our market leadership in Taiwan, as well as global expansion efforts to bring joy to every consumer who supports JTL.


  • The establishment of the Vietnam branch.


  • JTL signed distribution partnership with German Vaillant to sell Vaillant instantaneous gas water heater and condensing wall hung boiler in Taiwan.
  • JTL Headquarter was remodeled as well as new show room was set up simulating modern kitchen with JTL kitchen appliances.


  • Lunched water purifier with options of cabinet-type and sink-type.
  • Set up call center to integrating customer service system.


  • Lunched exquisite built-in appliances to meet various needs targeting to high-end market.


  • Mobile service team was set up and concentrating on after-sales services that providing.
  • “three services at one call” safeguarding kitchen appliance safety across brands.


  • Obtained “MIT smile mark quality certification” with all series of kitchen appliances.


  • Selling channels were increased as national 3rd largest by expanded distribution network of approx. 3,000.


  • Nationwide distribution was completely expanded including 6 branch office and 3 regional distributors .
  • JTL was ranked by TGAS as the top 4th national brand in kitchen appliances.


  • JTL headquarter was set up in Taichung Industrial Park where the factory was relocated.


  • Built-in type dish dryer was added to production lines.
  • JTL increased sales by 35% and was ranked as the top 5th national brand in kitchen appliances .


  • JTL dish dryer was ranked number one popular brand nationally.
  • Taoyuan and Tainan branch office was set up.


  • Water heater was added to production lines.
  • Chiayi branch office was set up


  • Range hood was added in production lines.


  • Taiwan JTL was ISO9001 certified.


  • Gas stove was added to production lines.


  • Kaohsiung branch office was set up.


  • The first hanging type dish dryer was innovated in Taiwan.
  • JTL started doing OEM business of dish dryer with Sakura and Rinnai.
  • Taichung branch office was set up.


  • Factory was set up by President Mr. Hou.
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